Electric car manufacturers will have to design futuristic vehicles to entice buyers in order to ride out the challenge of plunging oil prices, Tesla co-founder Elon Musk said Tuesday.
The luxury all-electric car maker, founded in 2003, rose to prominence as oil prices soared and made alternative energy vehicles more tempting.
Now the fledgling industry is under pressure, said Musk. Tesla itself saw shares dive earlier this month after it reported deliveries at the bottom end of its forecast for the 2015 fourth quarter.
