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Toyota And Suzuki Announce Partnership, Leaving Japan’s Auto Industry Perplexed

October 13, 2016

Via: Forbes

It came out of nowhere. Last night’s abruptly called press conference by Toyota and mini-vehicle maker Suzuki was one of the strangest affairs I have seen in a while. Why? Because, on the face of it, these two companies have nothing really to share, not to mention the fact that Suzuki’s main rival Daihatsu is already a 100% subsidiary of Toyota.

The press blurb said that Suzuki and Toyota will “aim to strengthen collaboration in environment, safety and information technology,” citing technological challenges and a need to keep pace with rising consolidation in the global car industry.

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