This is what Volvo under Geely ownership looks like. The company is nimble, infused with investment capital to develop stunning, innovative products, and it’s moving more aggressively to ensure its continued survival. Wednesday’s announcement that from 2019 on, all Volvo models will be electric or hybrid powertrains, is bold. And for a company so small in a market as big and competitive as global automotive production, bold is what’s needed.
The history of Volvo can tell you what happens to independent automakers. Its fortunes rose and fell for decades, with its most flush times coming after moments of greatest risk.
