Not everyone is so sanguine.
R.J. Scaringe, Rivian’s 35-year-old CEO, said he and his financial backers believe that demand for electric pickups is “massively underserved.”
Rivian intends to begin selling its R1T, the pickup it will debut in Los Angeles, in the fall of 2020.
That would not make Rivian the first to the U.S. market with an electric pickup. Cincinnati-based truck maker Workhorse Group Inc is developing an electric pickup that is slated for production in 2019.
