The organisation’s green innovation strategy – or GOAL system – is driven by the Environmental Sustainability TRACC, a best practice implementation road map developed by global continuous improvement leaders, Competitive Capabilities International (CCi).
Shifting consumer expectations, coupled with a strong desire to establish a responsible supply chain, led to the formation of Mengniu Dairy’s GOAL (Green Operation and Life) system in 2019. GOAL is also based on the 17 Sustainable Development Goals (SDGs), adopted by the United Nation in 2015, which are designed to end poverty, protect the environment and ensure peace and prosperity by 2030.
