Nearly two-thirds (65%) of U.S. consumers routinely looked for Made in America products in the past year, a recent Morning Consult survey shows. And, economic pressures such as inflation and rising interest rates have seemingly done little to dampen consumer enthusiasm for domestic manufacturers, with the number of consumers willing to pay more for Made in America goods diminishing by only 4 percentage points from February 2022 to May 2023.
The survey also found that American companies that partially or fully reshore their businesses from overseas to American soil will likely see a favorability boost of 15 to 41 percentage points among American consumers.
