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Ford sees help from startups as key to managing industry changes

June 11, 2019


TEL AVIV, Israel — Ford Motor Executive Chairman Bill Ford said the automaker will rely on startups much more than in its past as it attempts to navigate challenges to its traditional business.

Speaking at the 7th annual EcoMotion mobility conference here on Tuesday, Ford said the company was attempting to change its way of thinking and admit that it doesn’t always have the answers.

“We don’t have to be the disruptor,” he told a standing-room only crowd of more than 400 people. “We have to encourage disruptors and partner with them. Any corporation that thinks it has all the answers is either A, arrogant or B, ignorant. There’s no way.”

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