Until recently, manufacturers only had to worry about designing, manufacturing, selling and servicing their products. But we are living in a different time now, and wise manufacturers know they need to change to keep up.
It is not enough to only be a manufacturer—customers want more out of their key relationships, and they want the ability to optimize and maximize the performance of whatever product they purchase. These customers are looking to manufacturers to provide an added level of technology, enabled by the Internet of Things (IoT), that enables users to track and analyze usage, whether the product is a tire, an air conditioner or refrigerator.
