Customer and experience are two words that you don’t often encounter in the manufacturing industry. On the whole, manufacturing is an industry focused on the product – rather than how it is presented to the customer – and to some extent, rightly so.
Much of the insight usually found within the boardroom walls of a manufacturing giant are typically applied to product design or R&D. The next step in the chain (the B2C offering) is usually handled by the supplier/distributor who sells the end product onto the various customer groups.
