Industrial organizations rely heavily on a direct, distribution or dealer sales force for growth. Many of these companies have built themselves from the ground-up through street smarts, sweat, and hustle.
With many sales built upon long-term relationships, why does a manufacturer need marketing? Aside from creating the brochures, maintaining the website and coordinating tradeshows, how can marketing help grow the business? It’s a frequent misconception that many manufacturing leaders have a hard time getting their minds around.
