It wasn’t very long ago that BlackBerry’s former owner was being hauled over hot coals for the company’s lackluster approach to all things software. After spending a decade focusing primarily on its hardware device, its products were outdated in comparison to the likes of the very software-driven Apple iPhone and other Android-based devices. It lost its dominant position in the market, and needed to thoroughly overhaul its strategy to align with new market demands to regain its leadership position.
