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Don’t Forget: Republican Voters Like Industrial Policy

October 20, 2023

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President Joe Biden’s got a new campaign ad out this week across Pennsylvania that highlights his support for domestic manufacturing. It’s narrated by a welder who works in a Philadelphia shipyard.

This ad – which is airing in the Philly, Pittsburgh and Scranton media markets, and on national cable news channels, according to the Pennsylvania Capital-Star – hits all the notes. In its 30 seconds there are about a hundred energetic cuts showing heavy industry, sparks, shop floors and lots of smiles. The name “Joe Biden” is said approximately a dozen times. There’s a driving rock song in the background with lots of electric guitar and crashing cymbals. Very lively!

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