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Tag: customer centricity


Process, R & D

Five easy steps manufacturers can use to improve customer communication

July 19, 2017

Via: Manufacturing Matters

I recently had the honor of moderating a panel discussion on the evolution of customer engagement and what it means for manufacturers. The panel, senior folks from Infor, Marketo and The Pedowitz Group had some great insights to share. I want […]


Process, R & D

The Evolution of Customer Engagement and What it Means for Manufacturers

June 27, 2017

Via: Manufacturing Matters

It’s no secret that customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers. Yet many manufacturers struggle to know where to begin and how to closely align with […]