Ford has reduced its manufacturing costs by 40% through its initiative called the Emerging Market Operating Model (EMOM) and has started to develop an increased number of vehicles locally to transition from its “One Ford” plan.
Anurag Mehrotra, managing director of Ford’s India unit, said: “EMOM is the North Star for the turnaround at Ford in India.”
“We realised we need to have a sustainable and profitable business in India.”
