LG and Mercedes Deepen Ties With $1.4B Entry-Level EV Deal

LG and Mercedes Deepen Ties With $1.4B Entry-Level EV Deal

In a significant move that signals a major strategic evolution for both companies, South Korean battery manufacturer LG Energy Solution has finalized a landmark electric vehicle battery supply agreement with German automotive giant Mercedes-Benz, valued at approximately $1.4 billion. This latest contract, the fourth major deal inked between the two industry leaders in the last two years, solidifies a partnership that is poised to reshape the competitive landscape for entry-level and mid-tier electric vehicles. Scheduled to run from March 2028 through June 2035, the agreement will facilitate battery deliveries to Mercedes-Benz facilities across North America and Europe. The deal’s value, which represents a substantial eight percent of LG Energy Solution’s total revenue from the previous year, underscores the magnitude of the collaboration. Both companies have noted that the contract’s final terms remain flexible, with the potential for adjustments pending further discussions, highlighting the dynamic and responsive nature of their strategic alliance in a rapidly changing market.

Strategic Pivot to Mainstream Markets

This agreement marks a pivotal departure from previous collaborations between the two firms, which primarily centered on high-performance cylindrical 46-series batteries destined for Mercedes-Benz’s premium and luxury electric vehicle lines. The industry consensus is that this new supply chain will be dedicated to powering a new generation of more accessible EVs, reflecting a deliberate strategic shift by the German automaker to capture a broader segment of the market. By securing a reliable, long-term source of batteries for its mid- to entry-tier models, Mercedes-Benz is strategically positioning itself to compete more aggressively with brands that have already established a strong presence in the mass-market EV space. This move is not merely about expanding volume but about democratizing the brand’s electric technology, making the prospect of owning a Mercedes-Benz EV a reality for a much larger and more diverse customer base, thereby future-proofing its relevance in an increasingly electrified automotive world.

The new battery deal is a critical component of Mercedes-Benz’s ambitious global electrification roadmap, which includes the planned launch of over forty new electric models by 2027. Fulfilling such a large-scale product rollout requires an exceptionally robust and predictable supply chain, and this partnership with LG Energy Solution directly addresses that need for its forthcoming affordable vehicle lineup. By diversifying its product portfolio to include more cost-effective options, Mercedes-Benz is not only responding to growing consumer demand for variety but also mitigating the risks associated with focusing exclusively on the high-end market. This expansion allows the automaker to build brand loyalty across different economic demographics and create a comprehensive ecosystem of electric vehicles that caters to virtually every type of driver. The long-term nature of the contract provides the stability necessary for Mercedes-Benz to confidently execute its multi-year production plans and solidify its standing as a leader across all segments of the electric vehicle industry.

Fortifying the Supply Chain

For LG Energy Solution, the agreement serves as a powerful testament to its manufacturing agility and comprehensive technological portfolio, reinforcing its status as a top-tier global battery supplier. The contract highlights the company’s unique ability to produce a wide spectrum of battery types, from high-end, energy-dense cylindrical cells for performance vehicles to versatile mid-nickel pouch batteries and cost-effective lithium iron phosphate (LFP) units ideal for standard and entry-level models. This product diversity allows LG to function as a one-stop-shop for an automaker with ambitions as broad as those of Mercedes-Benz, supporting its entire range of electric vehicles. This versatility is a key competitive advantage, enabling LG to forge deep, multifaceted partnerships that go beyond simple transactional supply deals and evolve into integrated collaborations that drive innovation across different vehicle platforms and price points, thereby strengthening its market position.

This deepened collaboration is also viewed by industry observers as a strategic maneuver to bolster the competitiveness of South Korean battery producers in key global markets, particularly in Europe. There, they face intense and growing pressure from lower-cost Chinese manufacturers who have gained significant market share, especially in the LFP battery segment. By securing a massive, long-term contract with a prestigious European automaker like Mercedes-Benz, LG Energy Solution not only ensures a stable revenue stream but also solidifies its foothold in a critical region. This partnership helps to counterbalance the pricing advantages of its rivals by emphasizing quality, technological innovation, and a reliable, geographically diversified supply chain. Ultimately, the deal strengthens the entire South Korean battery ecosystem, providing a crucial bulwark against fierce international competition and ensuring its continued relevance in the global EV transition.

A Partnership Solidified by a Shared Vision

The formalization of this extensive supply contract was more than a business transaction; it was the culmination of a deepening, mutually beneficial relationship built on a shared commitment to excellence. This strategic alignment was recently reinforced during a high-profile meeting in Seoul between Mercedes-Benz Chairman Ola Källenius and leadership from LG Group affiliates, where both sides emphasized a unified vision centered on innovation, superior quality, and long-term sustainability. This shared philosophy ensured that the partnership extended beyond mere component supply, fostering a collaborative environment aimed at co-developing solutions for the next generation of mobility. The agreement effectively established a framework that positioned both companies to proactively address the complex and evolving demands of the global electric vehicle market and to collaboratively set new benchmarks for performance and accessibility within the automotive industry.

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