In 2025, the Philippines is set to make a significant comeback at the Consumer Electronics Show (CES) in Las Vegas, the world’s premier tech showcase. This re-entry under the banner of PARTNERPhilippines, a flagship program aimed at positioning the Philippines as a global business hub, will highlight eight prominent Filipino tech companies. The show, spanning January 7th to 10th, serves as the ideal platform for these companies to display their advanced products and solutions while also immersing themselves in the latest technological breakthroughs presented by industry luminaries and pioneers from across the tech ecosystem.
The Significance of CES 2025 for the Philippines
A Platform for Innovation and Market Expansion
CES 2025 is known for being a comprehensive event that brings together various segments of the technology industry in a single venue. This environment will provide Philippine tech companies with an unparalleled opportunity to demonstrate their innovations and potentially expand their market share. Leah Pulido Ocampo, the Executive Director of the Center for International Trade Expositions and Missions (CITEM), emphasized this participation as a critical step in increasing the Philippines’ footprint in the global consumer electronics market. Highlighting the strong electronics sector of the country, Ocampo noted the historical significance of electronics exports in driving the Philippine economy.
A central focus of the Philippine Export Development Plan 2023-2028 is fostering targeted interventions in key Global Value Chain (GVC) clusters, which leverage existing domestic capabilities to tap into new global opportunities. Among the four crucial clusters identified, the Industrial Machinery and Transport cluster aims to boost semiconductor opportunities while advancing aerospace, automotive, and maritime sectors. This initiative underscores the synergy between businesses involved in outsourced semiconductor assembly and testing and the promotion of research and development activities in electronics.
The Resilient Philippine Electronics Sector
Recovery and Growth Post-Pandemic
From January to August 2023, the Philippine electronics sector recorded export sales amounting to USD 27.4 billion, reflecting a gradual recovery. Despite a decline during the pandemic, electronics have consistently remained the top export commodity for the Philippines, accounting for a significant 57 percent of total exports. This sector continues to dominate exports to key regions such as Southeast Asia, the European Union, and the Asia-Pacific. With the global market showing an increasing demand for high-tech products, the industry is poised for further growth.
Dr. Danilo Lachica, President of the Semiconductor and Electronics Industries in the Philippines Foundation, Inc. (SEIPI), projects a five percent growth in the electronics industry by 2025, supported by the government’s effective measures to attract investments and address lingering issues. Lachica acknowledges the significant promotional efforts and actions taken by the government to elevate the country’s status as a tech investment destination. Targeted investments and strategic support are expected to drive dynamic advancements in the sector, promoting substantial economic benefits.
Showcasing Filipino Tech Companies
Diverse Array of Products and Solutions
The Philippines’ presence at CES 2025 will be marked by top-tier electronics companies showcasing a diverse array of products, solutions, and technologies. The delegation’s participation also underscores a commitment to sustainability, advocating for a green revolution in business practices and lifestyles. The companies set to represent the Philippines include Airspeed; Automated Technology Philippines, Inc.; Integrated Micro-Electronics, Inc.; Ionics EMS, Inc.; Leader Electronics Philippines, Inc.; Team Pacific Corporation; Tsukiden Electronics Philippines, Inc.; and Xinyx Design.
Christine Gojar of Xinyx Design highlights CES as an optimal venue to display their innovative Integrated Circuit (IC) design services. As a Philippine-based fabless IC design solutions provider, Gojar emphasizes the company’s role in shaping the future of technology. Meanwhile, Earl Lawrence Cua of Ionics EMS, Inc. touts their extensive experience in producing technology for leading global companies. Cua emphasizes their adoption of smart factory operations, which ensure transparency, product quality, and cost-effectiveness.
Collaborative Efforts to Promote the Philippines
United Effort by Government and Industry
The collaboration between CITEM, the Department of Trade and Industry’s Competitiveness and Innovation Group (DTI-CIG), the Philippine Economic Zone Authority (PEZA), and SEIPI underscores a united effort to promote the Philippines as an innovative and sustainable trade destination. These organizations are instrumental in organizing the Philippine participation at CES 2025, reflecting a cohesive strategy to bolster the country’s position in the international tech market.
This cooperation demonstrates a comprehensive approach towards bolstering the Philippines’ position in the global technology market. Through well-coordinated actions and shared goals, the entities aim to promote higher visibility and competitiveness of Filipino tech companies within an international context. Such efforts are essential for positioning the Philippines as a notable high-tech innovation hub on the global stage, likely fostering more cross-border business opportunities and investments.
Strategic Goals and Future Prospects
In 2025, the Philippines is set to make a significant return to the Consumer Electronics Show (CES) in Las Vegas, the world’s foremost tech event. This reappearance will be part of the PARTNERPhilippines program, which is designed to position the Philippines as a global business hub. Under this initiative, eight leading Filipino tech companies will get the chance to shine on this international stage. The show runs from January 7th to 10th and offers an excellent opportunity for these companies to showcase their cutting-edge products and innovative solutions. Additionally, it provides a platform for them to engage with and observe the latest technological advancements introduced by industry leaders and pioneers from around the globe. This participation not only aims to elevate the profile of Filipino tech firms but also aligns with the broader goal of establishing the Philippines as a competitive player in the global technology arena. The event is expected to foster partnerships, inspire innovation, and drive business growth for these companies.
