How Will AdvantaPure’s European Facility Impact Global Operations?

March 12, 2025

AdvantaPure, a division of NewAge Industries Inc., is poised for significant growth and enhanced operational efficiency with the opening of its new manufacturing facility in Coevorden, Netherlands. This strategic expansion underscores the company’s dedication to sustainability, cost-effectiveness, and serving its pharmaceutical and biopharmaceutical clients more efficiently around the globe. Set in the picturesque Dutch countryside, the facility aims to reduce the complexities and costs associated with long-distance shipments, heralding a new era of improved service delivery for AdvantaPure’s clientele, particularly in the European and Asia Pacific regions.

Enhancing Operational Efficiency

The new Coevorden facility will become the primary production hub for orders from Europe and the Eastern Hemisphere, replacing the need for shipments to be dispatched solely from the corporate headquarters in Southampton, Pennsylvania. This shift promises to streamline processes by reducing shipping and handling costs, shortening delivery times, and enhancing the security of supply chains. With the corporate headquarters located far away in the United States, the establishment of a European site is expected to massively alleviate the logistical bottlenecks previously experienced.

Customers of AdvantaPure will benefit from the proximity of the new facility, gaining peace of mind through reduced geographical distances. This local production capability ensures a more reliable and faster response to market demands and order fulfillment. It also translates to quicker turnarounds for product development and implementation phases, crucial in the fast-paced pharmaceutical and biopharmaceutical industries. The strategic situating of the manufacturing hub in Coevorden fortifies AdvantaPure’s operational infrastructure, ensuring a swifter, more resilient supply chain.

Commitment to Sustainability

One of the key motivations behind this expansion is AdvantaPure’s dedication to sustainability. By situating production closer to its European and Asia Pacific markets, the company can substantially reduce its carbon footprint associated with long-distance shipping. This effort aligns with global initiatives to minimize environmental impact and supports customers in achieving their own sustainability goals. As businesses worldwide continue to emphasize eco-friendly practices, AdvantaPure’s new facility clearly positions the company as a forward-thinking leader in environmental stewardship.

Furthermore, the Coevorden facility represents a significant step in AdvantaPure’s ongoing mission to promote environmental responsibility within the industry. The company’s actions reflect a broader commitment to green practices and sustainability. By choosing to emphasize local production, they send a strong message that efficiency and sustainability can, and should, go hand in hand. This approach not only appeals to eco-conscious clients but also sets a benchmark for other industry players aiming to bolster their green credentials.

Collaboration and Transparency

AdvantaPure’s new facility is not just about production; it’s also about fostering stronger relationships with industry partners. The company invites partners to visit the Coevorden site for validations and to monitor order statuses. This transparent and collaborative approach is designed to build and maintain trust-based relationships with its clients. Having an open-door policy ensures that all stakeholders are aligned, thereby minimizing chances of misunderstandings and ensuring smooth operations.

The facility will initially focus on the production of the AdvantaPure silicone line of products, with full operational capacity expected by the end of Spring 2025. Future plans include diversifying manufacturing capabilities to encompass more product lines, fostering growth and innovation in the industry. The ability to invite clients for on-site validations empowers them with a firsthand understanding of AdvantaPure’s commitment to quality and transparency. This kind of engagement is essential for nurturing long-term partnerships based on mutual respect and trust.

Product Innovation and Market Needs

AdvantaPure’s strategic move includes the development of cutting-edge products like the AdvantaSil APSPG ExL silicone pump tubing. Designed to meet a significant market need, this tubing offers a 200-hour pump life and bridges the gap between lower and higher-performing options, suitable for various applications from cell culture to bioprocesses. This new product line exemplifies AdvantaPure’s dedication to continuous innovation and addressing evolving market demands. The APSPG ExL silicone pump tubing not only broadens the company’s portfolio but also provides clients with more robust, long-lasting solutions for their specific needs.

To promote this new product and the overall pump tubing portfolio, AdvantaPure will engage with interested parties at industry events, such as their booth at an upcoming conference. This effort underscores the company’s commitment to innovation and addressing specific market demands. Industry conferences serve as ideal platforms for showcasing new products, gaining feedback, and establishing new business connections. By actively participating in these events, AdvantaPure stays at the forefront of technological advancements and industry trends, ensuring they remain a top choice for cutting-edge fluid transfer solutions.

Expanding Service and Testing Capabilities

In addition to product innovation, AdvantaPure is committed to expanding its support services. The company has invested in state-of-the-art testing capabilities, establishing in-house dedicated test labs equipped with the latest technology. This setup includes advanced facilities for 3D printing, analytical lab testing, pilot lab process testing, and comprehensive testing capabilities. Such investments ensure that AdvantaPure can offer unparalleled support to their partners, helping them navigate complex needs and ensuring the highest standards are consistently met.

The deployment of sophisticated testing techniques, such as Differential Scanning Calorimetry, Thermogravimetric Analysis, Rheological Testing, Optical Microscopy, and Fourier Transform Infrared Microscopy, ensures precise material characterizations. These enhanced services are designed to assist partners in selecting the best products for their applications, cementing AdvantaPure’s role as a leader in the field. By providing comprehensive, cutting-edge testing capabilities, AdvantaPure empowers their partners to make informed decisions, leading to better outcomes in critical pharmaceutical and biopharmaceutical processes.

Strategic Growth and Client Support

AdvantaPure, a division of NewAge Industries Inc., is on the verge of substantial growth and improved operational efficiency with the launch of its new manufacturing facility in Coevorden, Netherlands. This strategic move highlights the company’s commitment to sustainability, cost-efficiency, and serving its pharmaceutical and biopharmaceutical clients more effectively worldwide. Nestled in the scenic Dutch countryside, the new facility aims to lessen the complexities and costs tied to long-distance shipping, marking the beginning of a new era for AdvantaPure’s service delivery. This development is particularly beneficial for clients in the European and Asia Pacific regions, as it will streamline processes and deliver products more swiftly and reliably. The Coevorden expansion not only reinforces AdvantaPure’s global presence but also aligns with its objectives to reduce environmental impact and enhance customer satisfaction, demonstrating their determination to meet industry demands while fostering a more sustainable future.

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